Fisherman's Wharf got mixed reviews when I was researching all of the "must see" places in San Francisco. They all were correct, depending on what you want to do while you are there. I say go, if you've never been. Pier 39 is definitely touristy, but if you want souvenirs, that's the best place to go. Pier 41 is really cool. It has organic groceries and coffee plus neat little shops. We ate at 3 different restaurants on the wharf and they all were excellent. I had some culture shock on the price of meals, but I soon got over it. If you go, be prepared that a dinner out might cost you $40-50.00 per person. It is a great opportunity to sample new dishes. While you're there don't miss the sea lions at Pier 39. They are so funny to see. They just pile up on top of each other on the floating docks. I did not realize that the sea lions have not always been there. Apparently they did not show up until 1989 after the earthquake. By 1990 there were about 300 sea lions, this number can grow as large as 600 during the winter months. Most of the sea lions migrate during the summer but there is a small group that have decided not to leave.
This first photo was taken from the wharf looking out towards Alcatraz.